Well actually it's very interesting because now it's been two years of my being here, and I realized I was able to create a culture, a company culture, within UNIT.City, that is very close to what I had in Silicon Valley, or what I like. And that culture is based on trust, is based on collaboration, is based on transparency. I don't know about other Ukrainian companies, but I know about UNIT.City, and those are my values. Those are things that were important for me in Silicon Valley, in my teams, in my companies, in my own company and the company I work with, and those are the values that I'm bringing to UNIT.City to my team. So really, collaboration, trust, transparency, so we share a lot, we share everything. And the first one that is extremely important is empowerment. I want people to own their own projects. So, for example, my marketing director, he knows what he has to do, he doesn't come to me and ask, "How can I spend this budget, can I do this?" No, it's your budget, we agreed on the budget in the beginning, we agreed on a roadmap, we agreed on an action plan. Build it, do it, and if things change, change it, and adapt. To me it's very important in that way. I think it's more of a startup culture than anything else, and I don't think it's like that in many Ukrainian companies, yet. So, that was a bit of a challenge for the team to adapt and that's also an important point, seeing that something I was afraid I would miss was having a little bit of fun. We spend long hours, so if it's not fun it's not cool. In UNIT.City we are not trying to duplicate Silicon Valley. This is absolutely not what we are trying to do, because we do not believe it is possible, and actually we don't believe that it's a good idea. However, we want to learn the key components of a successful ecosystem, and those components like you said are talent, money and rebel culture. Let's call it culture to make it easier. So, talent, we have in Ukraine. Tons of tech talent, it's extremely good, it's a growing community. It could be better of course, and we're working on it. We have a coding school, we have a business school, it's important for us. Second, money. Money is tough, but it's just a commodity, and if you're good at convincing then you'll get money. Culture is a very complex one. The culture of Silicon Valley is a very old culture and everything started in Silicon Valley with the summer of love. People being against the Vietnam War. It's hippies, it's a culture of counter culture. We're gonna break things, we can do things differently. We can do our family differently. We have different values. At the same time in the same place we invented the personal computer. We invented microchips. We invent all those cool technologies, and by the same people by the way. So this is what I mean by culture, and this is really hard to create. It happened to be that way. It also happened that SF was far from the rest of the U.S. On the West Coast, close to the ocean. Those kinds of remote places, usually are good places to create new culture. In many ways Ukraine is kind of a remote place, a little bit disconnected from the rest, at war. Fighting against one of our neighbors. Not completely connected to Europe yet. In many ways we have that zone that is not completely safe, which is actually good for entrepreneurship. When it's safe it's not great for entrepreneurs. Entrepreneurs love danger. They take risk, risk is part of the life of an entrepreneur. If you cannot take risk, because it's not allowed or there's no space for that, or because you don't want to or you don't have the culture of risk, then you don't create companies. So we have that, we have the talent. I'm not sure yet, but we have to build that culture. And this is what we're trying to do in UNIT.City. This is actually why I always say this, I came here to create a city in the city with no experience in real estate. So someone reasonable should say, "Why is the CEO of UNIT.City, which is a real estate project, not an expert in real estate?" Because this is not what we're creating. Because we're creating a culture, we're creating a movement, we're creating a tech ecosystem, and that is what is important to make UNIT.City, and to make Ukraine unique in that sense.
So one of the differences in Ukraine is that we're lucky because we have a culture of engineering. So we have that background, we have those people that look exactly the same in every county. I strongly believe that they wear the same thing. But the difference is the opportunity. I really have that strong theory, that "brains", or the smartest people, go where the opportunity is. I'm not saying I'm a "brain" by any means, but In 2004, for me, working in tech in France, there was no opportunity. The ecosystem was not there, the financing was not there. So I had to go, I had to leave, and I moved to San Francisco. So if we recognize that we have this talent, which is the case in Ukraine, and we don't create a platform for them to consider this as their home then we fail, then they will leave to San Francisco or they will leave to Tel Aviv or leave to wherever. Where they will feel the opportunity. Because they fit in the landscape. So this is our duty, it's what we have to do to create those opportunities here.